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Developing
purpose with
Spiral Dynamics

Spiral Dynamics is a powerful framework that helps us understand the motivation and values of individuals and organizations as they progress through different stages of development. At its core, this model sheds light on the driving forces behind human behavior and societal change.

Beige

Ensure survival, ruthless

Purple

Family-orientated, tradition-conscious

Family business

Red

Decisive and assertive, unpredictable and arbitrary, passionate

Clan organisations, centralist organisation

Blue

Conscientious, orderly, structured, law-abiding, reliable

Administration, public sector, classic hierarchy

Spiral Dynamics assigns distinct colors to various phases of human and organizational development. These colors represent the evolving worldviews, mindsets, and values that shape our perceptions and actions at each stage of development.

Orange

Success- and performance-orientated, strategic, pragmatic

Matrix organisation

Green

Team-orientation, environmentally conscious, diversity, equal opportunities

Flat hierarchy, equal rights

Yellow

Self-management, transparent, extremely productive, fearless, ego-conscious

Network organisation

Turquoise

Harmonisation of personal needs, corporate and human needs

Oneness, holism

A paradigm shift
for progress

Human history is marked by significant transitions, from the dawn of settled civilizations to the age of industrialization, followed by the emergence of the service and information societies. Each of these milestones was made possible by advancements in technology and corresponding shifts in human values. They not only shaped our way of life but also ensured our survival as a species.

Today, we stand on the brink of another transformative era, one that calls for a holistic worldview, an awareness of the interconnectedness of all things, and heightened interpersonal skills. This developmental leap, akin to those that came before, holds the key to our continued existence on this planet. Spiral Dynamics serves as a guiding light, illuminating the path toward a future where purpose, unity, and shared values drive our collective journey, both as individuals and as organizations.

Integrated vision
across quadrants

The Integral Quadrants Model by Ken Wilber, offers a comprehensive framework for understanding complex systems, encompassing human development and organizational dynamics. nowcon utilizes this model to gain deep insights, allowing us to address challenges holistically and tailor solutions that foster purpose-driven culture, innovation, and sustainable change, guiding our clients toward unity, shared values, and collective success.

Let’s talk

Ready to take the next step? Our doors are open for a conversation, where we can explore how our expertise can align with your goals. Let’s talk today and together, chart the path towards a more purposeful and innovative future for your organization.

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